Access instant analytics, market insights & renter demographics
Built for BTR investors, developers and policy-makers, Market Analyser delivers instant access to the UK’s most comprehensive dataset of achieved rents and renter demographics.
Explore affordability metrics, sales & rental analytics, local reports and more – all in one easy-to-use platform.
New: Rental Evidence Reports
Our new Rental Evidence Reports compile key rental market indicators into a concise summary designed to support rent setting and rent reviews. Available to all our Market Analyser users.
Analytics to support portfolio strategy, identify target locations and underwrite rental values in BTR
Get instant access to the UK’s most comprehensive dataset of achieved rents and renter demographics. Affordability metrics, sales and rental analytics, in-depth local reports and much more, all in one easy-to-use platform.
Evaluate opportunities
Quickly assess an opportunity. Instantly view affordability metrics, rents, prices, local amenities and demographics in any UK housing market with interactive charts, tables, maps, reports and infographics.
No more scattered sources: all the data you need in one single easy-to-use platform.
Includes Dataloft Rental Market Analytics, the UK’s most comprehensive source of achieved rents and renter demographics.
Underwrite rents and rental potential
Metrics and analytics of rental market conditions in any local area. Gather evidence to support rents in unproven locations, based on incomes, affordability, migration and journey time analysis.
- Assess rental potential using achieved rents
- Evaluate affordability and income profiles
- Benchmark performance across portfolios
- Use achieved rent data to evidence rent increases
Monitor portfolios
Benchmark your portfolios against the wider market to monitor performance against new lettings, based on rental growth, rent percentile, demographic profile and affordability.
Consultancy services
Our team of analysts undertake bespoke commissions for more in-depth studies including Rental Potential and Market Profiles. Our City Model is designed to guide portfolio strategy by ranking locations according to their potential for rental performance. It is based on around 40 housing, economic and demographic data variables.
The Rental Market Analytics dataset: 10 years of transaction history
Make decisions with confidence using in-depth, hyper-local market statistics from the UK’s most comprehensive dataset of achieved UK rents and renter demographics. Designed to support rigorous analysis of the rental sector, the platform enables professionals to analyse trends across millions of renter properties, capturing shifts in rental prices, affordability and tenant demand across Great Britain.
10 million lines of rental market data
50,000 new lines of data per month
Age, income, affordability, employment
Demographics at renter and household level
Achieved rents and asking rents
Around 50% of all achieved rents and full coverage of asking rents
PriceHubble's monthly tracker: ONS-trusted renter affordability data
Our renter affordability tracker measures the proportion of gross income spent on rent for new lets across the UK. The data is trusted by the Office for National Statistics and published within its official statistics, providing a consistent view of rent-to-income ratios and affordability dynamics for new tenancies.
By monitoring how rental prices relate to income, the tracker highlights emerging affordability pressures and changing market conditions. These insights help professionals better understand renter constraints, evaluate market sustainability and interpret rent price trends beyond headline figures.
Insightful content and news articles powered by Market Analyser
Explore research and analysis based on our rental market datasets and affordability indicators. These insight pieces highlight structural shifts, regional patterns and emerging trends across the UK rental sector.
7 perspectives on UK rental affordability
Market Analyser users can analyse affordability for any local market in the UK. To put it to the test, we've explored how Affordability Ratios vary with income, location and time.
Data insights: How pricing signals will evolve under Renters’ Rights
This report covers how asking and achieved rents have behaved across market cycles, how the Renters’ Rights Act is likely to affect key market trends, and how rental dynamics differ by location and demand conditions.
In the press: Families forced into smaller homes
We provided an analysis of the rental market for families. It showed how the average size of a home has shrunk over the past three years as rents have risen. Accurate data, thoughtful insight, and balanced reporting are critical when the pressing need for more homes in the UK is under such scrutiny.
All the rental market data you need to make optimal decisions
Leverage Market Analyser to access up-to-date, reliable rental market data to optimise your portfolio strategy, identify target locations, underwrite rental values, and much more.